EU Fab 6 launches summer guide for PDO and PGI wines and deli meats

The EU Fab 6 campaign has released a seasonal guide on July 2026 showing how European PDO and PGI wines and deli meats fit lighter summer occasions, from aperitifs to outdoor lunches. The guide is meant to help consumers in the UK and Switzerland see certified products as more flexible, social and contemporary without losing their link to craftsmanship and authenticity.

Why it matters: - The guide is aimed at making European PDO and PGI products feel more relevant to summer eating and drinking habits. - The campaign is positioning certified wines and deli meats as options for informal occasions, not only traditional meals. - The release reinforces the value of quality, authenticity and craftsmanship in products sold under the PDO and PGI system.

What happened: - The EU Fab 6 – Savour the PDO and PGI Wines and Deli Meats from Europe launched a new seasonal guide in July 2026. - The guide focuses on lighter, more relaxed and convivial summer consumption moments. - The campaign is co-financed by the European Union. - The project promotes European excellence in the United Kingdom and Switzerland. - The campaign includes tastings, education and promotional events.

The details: - The guide highlights terrace aperitifs, outdoor lunches, casual sharing moments and easy summer entertaining. - The content shows how European certified products can move from formal dining into informal summer occasions. - Featured wines include Abruzzo PDO wines such as Trebbiano d’Abruzzo PDO and Cerasuolo d’Abruzzo PDO. - The guide also features PDO wines from the Premières Côtes de Bordeaux and Cadillac region. - Garnacha PDO wines, including Terra Alta PDO and Cariñena PDO, are presented as suited to summer occasions. - Featured deli meats include Mortadella Bologna PGI, Salamini Italiani alla Cacciatora PDO and Zampone and Cotechino Modena PGI. - The project website hosts the guide here: the seasonal guide. - The campaign asks consumers to follow its social channels on Facebook @theeufab6uk, Instagram @theeufab6.uk and YouTube @TheEUFab6. - The initiative is supported by six consortia: Consorzio Italiano Tutela Mortadella Bologna, Consorzio Cacciatore Italiano, Consorzio Zampone e Cotechino Modena PGI, ODG des Premières Côtes de Bordeaux et Cadillac, Asociación para la Promoción del vino de Garnacha – Garnacha Origen and Consorzio Tutela Vini d'Abruzzo. - Consorzio Italiano Tutela Mortadella Bologna is the project leader. - Blancdenoir Communication Agency is listed as the press office and communication agency.

Between the lines: - The guide reflects a broader shift toward less structured and more social summer food occasions. - The campaign is trying to show that PDO and PGI products can adapt to modern habits without losing their origin-based identity. - The emphasis on pairings and flexible settings suggests a push to broaden the everyday use of these labels.

What's next: - The guide will be used as a source of inspiration for consumers planning summer tables and social occasions. - The campaign will likely continue promoting PDO and PGI wines and deli meats through tastings, education and events. - The summer-focused messaging may help the campaign maintain visibility through the warmer months.

The bottom line: - The EU Fab 6 is betting that certified European wines and deli meats can win more summer occasions by feeling easier, lighter and more social.